عيد مبارك
Sugar Scarf
THE ART of Raya
Pop-Up Experience · 4 Exclusive Collections · 50+ Cantik Designs
✦ The Space
A Booth Built
for Raya
Deep plum walls. Gold-lit shelves. Baroque florals. Scarves draped like art. We built a space worthy of the most beautiful celebration of the year — your Raya.
"Masuk booth terus rasa — ini untuk aku."
"The SugarScarf Pop-Up — crafted for your most beautiful Raya."
✦ Behind The Scenes
The Making of
Something Beautiful
Born from Raya Magic
We asked ourselves: what does Raya feel like? Warm lights, the smell of new fabric, the joy of dressing up. We designed every centimetre of this booth to capture exactly that feeling — the moment you walk in, you feel Raya.
3 Weeks. Every Detail Intentional.
The plum frame was custom-built. The baroque floral mural hand-selected. Gold rails measured twice. Blush pink panels chosen to glow under warm light. Nothing was accidental — every choice was made so you'd feel it the moment you walked in.
4 Worlds. One Raya.
We didn't just curate scarves — we built four distinct worlds for four different women. Bloom, Mod, Elegance, Classy. Each collection has its own identity, its own personality, its own Raya story. Find yours.
Only Here. Only Now.
Certain designs exist only within these booth walls. Not online. Not after. Exclusive to this pop-up, exclusive to this Raya. If you come, you get first pick of pieces nobody else will have.
✦ Explore
The Four
Raya Collections
Eid
Bloom
In full bloom, she arrives.
For the woman who walks into Raya like the first morning of spring. Soft florals, gentle pinks, whispers of peach and rose. Eid Bloom is about joy — unfiltered, unrestrained, blooming out loud.
✦ PERFECT FOR
She loves soft colours. She dresses up for every Raya visit. She's the one everyone says "cantiknya!" to. That's you, Bloom girl.
Rose Petal
Layered rose print, soft as morning dew. The classic Bloom centrepiece.
Sakura Mist
Delicate pink sakura on ivory — dreamy, feminine, unforgettable.
Garden Whisper
Soft green botanicals with blush — fresh, natural, beautifully calm.
Sugar Peach
Warm peach ombré with delicate edge detail. A Raya sunrise in fabric.
+ MORE DESIGNS AT THE BOOTH →
Eid
Mod
Modern. Fearless. Her.
She doesn't follow trends — she sets them. Eid Mod is geometric, clean-lined, and intentionally bold. Unexpected colour pairings. Architectural prints. A Raya look that turns every head at the open house.
✦ PERFECT FOR
She's the fashion-forward one. She mixes silhouettes. She's not afraid to wear something no one else would dare. Bold Raya energy — that's Mod.
Teal Geometry
Bold teal with angular motifs. Minimal, modern, unmistakably chic.
Sage Block
Clean colour blocking in sage and ivory. Contemporary Raya perfection.
Bauhaus Raya
Inspired by modernist art — structured patterns in a curated palette.
Monochrome Deco
Black and white geometric art deco. Raya with an editorial edge.
+ MORE DESIGNS AT THE BOOTH →
Eid
Elegance
Grace, draped in purple.
There's a kind of beauty that doesn't need to shout. Eid Elegance is that beauty — soft lavender, deep violet, whisper-silk textures and refined silhouettes. For Raya moments that deserve to be remembered forever.
✦ PERFECT FOR
She doesn't need to try hard to be beautiful. She walks into a room and everyone notices — not because she's loud, but because she's graceful. Elegance was made for her.
Violet Dusk
Deep violet ombré fading to lavender. A scarf that looks like a sunset.
Moonlit Silk
Pale lilac with silver shimmer thread — ethereal under soft Raya lights.
Plum Poetry
Rich plum with barely-there botanical print. Quiet luxury, pure elegance.
Wisteria Dream
Soft wisteria tones with a flowing, dreamy texture. Simply beautiful.
+ MORE DESIGNS AT THE BOOTH →
Eid
Classy
Timeless. Opulent. Iconic.
Class is not worn — it's carried. Eid Classy is the collection for the woman who knows exactly who she is. Baroque gold details, rich neutrals, structured draping. This is Raya at its most refined, most luxurious, most memorable.
✦ PERFECT FOR
She is effortlessly chic. She wears gold like it was made for her. Every Raya, she's the woman in the room everyone secretly wants to dress like. That's Classy. That's you.
Royal Baroque
Ornate baroque patterns in ivory and gold. Regal, stunning, unmissable.
Golden Hour
Warm amber and gold tones that glow in every setting. Your signature look.
Champagne Luxe
Soft champagne with woven gold thread edge. Quiet opulence at its finest.
Noir Ornament
Deep ebony with delicate gold ornamental print. Sophisticated Raya power.
+ MORE DESIGNS AT THE BOOTH →
✦ You Are Officially Invited ✦
Come Celebrate
Your Raya
with SugarScarf
This Raya, don't just dress up — dress with intention. Come to the SugarScarf Pop-Up and find the scarf that tells your story. 4 collections. 50+ designs. Cantik-cantik. Exclusive pieces only here.
Date TBA
Pop-Up Booth
Not Available Online
✦ Ready-to-Post
Your Raya Launch
Captions
"something beautiful is being built 🌙
deep plum. gold lights. 4 collections Raya.
and scarves cantik-cantik yang kau belum pernah tengok lagi.
SugarScarf Pop-Up — coming this Raya 🌸
follow for updates. jangan tertinggal. 💜"
"this booth was 3 weeks in the making 🥹
custom plum frames. baroque floral mural.
gold display rails. blush pink panels.
everything — designed for your Raya experience.
sebab kau deserve yang terbaik tahun ni. 💜
booth reveal coming soon 👀 save this!"
"4 collections. 4 kinds of beautiful. 1 Raya. 💜
🌸 Eid Bloom — untuk dia yang suka soft florals & pastels
◈ Eid Mod — untuk dia yang bold, modern, tak takut tampil beza
💜 Eid Elegance — untuk dia yang graceful, refined, timeless
👑 Eid Classy — untuk dia yang tau dia cantik, tak payah banyak cakap
mana satu kau? 👇 datang jumpa semua dekat booth kita 🌙
📍 SugarScarf Pop-Up — details in bio"
"THE ART OF RAYA IS HERE ✨🌙
SugarScarf Pop-Up officially OPEN!
🌸 Eid Bloom · ◈ Eid Mod · 💜 Eid Elegance · 👑 Eid Classy
50+ designs. semua cantik-cantik.
exclusive designs yang ONLY ada dekat booth.
📍 [LOCATION]
🗓 [DATE & TIME]
jom datang! bawa kawan, bawa ibu, bawa semua 💜
Raya kita cantik sama-sama 🌸"
"Selamat Hari Raya dari kami di SugarScarf 🌙✨
tahun ini kita celebrate Raya dengan cara paling cantik —
4 collections, 50+ designs, satu booth yang kau tak akan lupa.
Kepada semua yang datang, yang support, yang percaya pada kita —
terima kasih dari hati. 🥹💜
Raya kita cantik sama-sama. Maaf zahir dan batin. 🌸"